Branding is for Products, Not People
“Advertising signs, they con you into thinking you’re the one that can do what’s never been done, that can win what’s never been won; Meantime, life outside goes on all around you….” ~Bob Dylan, “It’s Alright, Ma (I’m Only Bleeding)”
Boomers, Xers, Millennials, Generation Z, etc.; it’s all bullshit. Generation brands are irrelevant to anything of genuine importance. Timing makes generations; and the cultural landscape they are born into determines the priorities these units of socioeconomic and historical measure introduce upon or within the greater human civilization, from one generation to the next and all the sloppy overlap. It is up for debate on exactly where to put a finger on those moments of cultural triumph over politics — and vice versa.
Meanwhile, back in the States, you can always tell an American conservative by their emotional, financial and political investment in America’s shortcomings. Whether white supremacy, wealth inequality or male chauvinism, Republicans frame their noxious policy priorities in mendacious marketing jargon like law & order, fiscal responsibility, family values and electoral integrity. This has worked pretty well for them since the Nixon era, plowing straight on through the years, decades and the whole alphabet soup of succeeding generations; and we should all be ashamed of ourselves for that.