Branding is for Products, Not People

“Advertising signs, they con you into thinking you’re the one that can do what’s never been done, that can win what’s never been won; Meantime, life outside goes on all around you….” ~Bob Dylan, “It’s Alright, Ma (I’m Only Bleeding)”

October, 2010 issue of The Atlantic

Boomers, Xers, Millennials, Generation Z, etc.; it’s all bullshit. Generation brands are irrelevant to anything of genuine importance. Timing makes generations; and the…